A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. This comprehensive guide will show you how to get your account up and running and offer tips on how to get results.
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Distributed marketing is a capability used by corporate organizations with a centralized marketing function and a local marketing function (distributed). These distributed (local level) marketing functions can be their own self-contained business units, organizations, branches, partners, franchisees, or agents. Both centralized and localized functions have marketing responsibilities. Distributed marketing is what allows both corporate and distributed functions to work together.
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Don’t have the kind of online reputation that you want? There might be a reason: Customers who feel that they’ve had a bad experience are 2-3x more likely to leave a negative review. But there is a way to play defense. Our study reveals that most negative reviews are left by one of the 5 types of customers. Here are templates to help you respond to each one. In the eBook, you’ll learn: - How you can defuse a bad situation with an angry reviewer. - How to turn certain types of negative reviewers into loyal customers. - How to deal with reviews that weren’t meant for your business.
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After star ratings, review quantity is the second most important factor in forming a consumer’s opinion of a business. Most people feel comfortable with businesses that have at least 7 to 10 customer reviews 4. Okay, so just stack up 7 positive reviews and you’re golden, right? Not necessarily. Credibility and relevance go hand in hand: a whopping 69% of customers agree a review must be written within 2-3 months to be considered relevant.
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It’s no secret that social media marketing trends change rapidly. You might see a hashtag trending on TikTok before you go to bed, but when you wake up, everyone’s talking about a new hashtag or meme on Twitter. Is it any wonder that small business marketers need a way to confidently navigate social media?
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