Local SEO
January 12, 2023

Introducing Apple Business Connect (Apples version of GMB)

The free tool allows businesses of all sizes to customize the way their information appears across Apple apps
Apple Newsroom

Apple has finally introduced its competitor to Google My Business: Apple Business Connect. Apple Business Connect, like Google Business Profiles, are a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. Take a look at the announcement. This is something that BVC will be adding to its list of local SEO services.

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Google My Business
November 13, 2020

How to Use Google My Business to Get More Customers

Katie Sehl on Hootsuite

A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. This comprehensive guide will show you how to get your account up and running and offer tips on how to get results.

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Marketing Technology
November 2, 2020

What is distributed marketing?

Chris Ransick

Distributed marketing is a capability used by corporate organizations with a centralized marketing function and a local marketing function (distributed). These distributed (local level) marketing functions can be their own self-contained business units, organizations, branches, partners, franchisees, or agents. Both centralized and localized functions have marketing responsibilities. Distributed marketing is what allows both corporate and distributed functions to work together. 

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Review Management
October 29, 2020

How to respond to the 5 types of negative reviews

Don’t have the kind of online reputation that you want? There might be a reason: Customers who feel that they’ve had a bad experience are 2-3x more likely to leave a negative review. But there is a way to play defense. Our study reveals that most negative reviews are left by one of the 5 types of customers. Here are templates to help you respond to each one. In the eBook, you’ll learn: - How you can defuse a bad situation with an angry reviewer. - How to turn certain types of negative reviewers into loyal customers. - How to deal with reviews that weren’t meant for your business.

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Review Management
October 12, 2020

Why online reviews matter more than ever eBook

After star ratings, review quantity is the second most important factor in forming a consumer’s opinion of a business. Most people feel comfortable with businesses that have at least 7 to 10 customer reviews 4. Okay, so just stack up 7 positive reviews and you’re golden, right? Not necessarily. Credibility and relevance go hand in hand: a whopping 69% of customers agree a review must be written within 2-3 months to be considered relevant.

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Social Media
October 12, 2020

From Search Engine Watch: How to navigate social media marketing trends

Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity

It’s no secret that social media marketing trends change rapidly. You might see a hashtag trending on TikTok before you go to bed, but when you wake up, everyone’s talking about a new hashtag or meme on Twitter. Is it any wonder that small business marketers need a way to confidently navigate social media?

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Big Volcano Creative & Digital Marketing
3642 Vista Grande Drive North West
Albuquerque, NM 87120

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